What belongs in a launch AV brief
A product launch is a room that has to land a reveal. The brief must name stage vs full-room stack, cue ownership, content deadlines, and who holds show-stop. Quote the room — not a gear catalogue. If the brief lists kit instead of ownership, the reveal is already at risk.
Stage vs full-room ownership
Stage-only scopes leave the room to chance. Full-room ownership covers screens, audio path, lighting for presenter and product, and the cues that bind them. One point of contact. One named owner. The product must look inevitable — not improvised.
Contingency before the reveal
Failover before the reveal, not after. Name the path and the show-stop before load-in. Contingency is a decision tree the floor can run under pressure.
Cue + run-of-show accountability
Cues need a named owner and locked change windows. Rehearse against real content files and real presenters. Soft cue stacks become the story instead of the product. Hard cue stacks make the reveal clean.
Nationwide launches, not Joburg-only
Product launches across South Africa. Gauteng base. Brief the city that fits the launch.
Ready when the brief is real
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