ABSA Car of the Year. Brief to floor.

Brief to floor

The brief

The automotive showcase needed vehicles, screens, brand presentation and stage cues to resolve into precise reveal moments on the floor.

• Automotive reveal sequence
• AV and screen coordination
• Brand presentation across the room

Brief to floor

Floor production

Planning, staging, AV and floor movement were coordinated through one run-of-show built around the reveal sequence.

Brief to floor

Contingency

Technical checks, vehicle movement and cue dependencies were mapped before doors with a clear hold-and-release decision path.

Brief to floor

What we owned

The path covered planning, AV, stage control, reveal cues, brand presentation and live floor management.