Brief to floor
The brief
Menlyn Park Shopping Centre’s final-phase grand reopening on 24 November 2016 in Pretoria needed a hybrid public celebration and a simultaneous VVIP launch — one production team across both audiences, centred on the new Central Park / Piazza. Construction-phase engagement (hoarding and ambassador work) led up to the launch day.
- Hybrid launch — public floor + VVIP experience under one plan
- Piazza focal point — Central Park as the guest-facing heart of the day
- Corporate / brand only — no weddings or private parties




