Nedbank PSL Launch. Brief to floor.

Brief to floor

The brief

The launch needed the sponsorship story to read clearly across the activation floor and stage programme, with guest movement and every critical cue working as one plan.

• Activation-floor guest flow
• Brand presence across the room
• A stage programme built around critical cues

Brief to floor

Floor production

Planning, activation-floor coordination and the AV programme were joined under one run-of-show so the room, screens and stage moved together.

Brief to floor

Contingency

Cue dependencies, technical handovers and floor movement were identified before doors, with one named path for decisions during the programme.

Brief to floor

What we owned

The production covered planning, AV and stage coordination, activation-floor control, contingency and named run-of-show ownership.