Data Innovation Tour floor. Lit for cameras, not brochure.

Brief to floor

The brief

Build a coherent conference arrival and presentation environment across the hall, welcome stage, LED content, and registration counter.

• AFKOM 2018 welcome stage and conference-floor layout
• SAP Data Innovation Tour ’18 content on the LED wall
• Registration counter with SAP lanyards and scanners

Brief to floor

Floor production

The stills show a purple-lit welcome stage, cocktail tables with gold geometric centrepieces, branded LED presentation content, and the registration counter serving the event floor.

Brief to floor

Contingency

Conference production needs clear ownership across registration, guest arrival, screen content, technical checks, and programme cues before doors open.

Brief to floor

What we owned

The production connected the room layout, stage and LED environment, décor details, and registration touchpoint under one floor team.